Geo uses proprietary technology to target advertisements by country. It allows publishers with a non-invasive way to geographical target their ads on-the-fly. When a user visits your site, Geo determines the user's country and displays the appropriate advertisement based on what you have specified in the system.

Geo has been designed to help small websites and social applications lack the infrastructure and resources to geo-target their ad tags. Geo allows you to monetize each country differently.

Publishers paste their country specific ad tags into the system. Ad tags are organized into groups. The many country specific ad tags in one group, are condensed into one iframe ad tag. A 728x90 ad tag for Australia, a 728x90 ad tag for New Zealand, and a 728x90 ad tag for the United States becomes one Tatto Media geo-targeted ad tag - 3 tags become 1, etc. No implementation or programming is required.

The free system has been built and benchmarked to handle 76 million impressions each day with an average load time of 50 milliseconds.